GUCCI History
Gucci, or the House of Gucci, is an Italian haute couture establishment. It was founded by Guccio Gucci in Florence in 1921. Like many other high-fashion companies, Gucci began as a small, family-owned saddlery and leather goods store. Guccio Gucci was the son of an Italian merchant form the country's northern manufacturing region.
In 1898 Guccio Gucci left Florence in Italy to traveled to Paris and London, where he "gained an appreciation of cosmopolitan culture, sophistication, and aesthetics". So in 1905 he returned to Italy and started selling saddles and saddlebags, and was quite successful.
Gucci opened his first boutique in the family's native Florence in 1921 and quickly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. In 1932 Guccio Gucci created the loafer shoe with a gilded snaffle. These are the only shoes to have found a place in New York's Museum of Modern Art.
which is still a company mainstay.
Guccio and his wife Aida Calvelli had a large family, six children in all, though only his sons - Vasco, Aldo, Ugo, and Rodolfo - would play a role in leading the company. After Guccio's death in 1953, Aldo helped lead the company to a position of international prominence, opening the company's first boutiques in London, Paris and New York.
Even in Gucci's fledgling years, the family was notorious for its ferocious infighting. Disputes regarding inheritances, stock holdings, and day-to-day operations of the stores often divided the family and led to alliances. As the Gucci expanded overseas, board meetings about the company's future often ended with tempers flaring and luggage and purses flying.
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